What Is Atlassian Forge?

Forge is Atlassian’s serverless cloud app development platform designed for building secure, scalable, and reliable apps across the entire Atlassian ecosystem, including Jira, Confluence, Compass, and Bitbucket. It enables developers to build fully functional apps quickly, without managing hosting, authentication, or scaling. With Forge, everything runs within Atlassian’s infrastructure using a managed runtime, strict permission controls, and built-in security. You define your app modules using a manifest file and write backend logic in Node.js or TypeScript. Forge handles deployment, execution, and isolation, allowing teams to focus on delivering features rather than infrastructure. Apps can be custom-built for internal use or distributed through the Atlassian Marketplace, which provides a centralized location for publishing, licensing, and managing Forge-based cloud apps, and developers can start building in just a few hours with multiple development environments available out of the box.

Atlassian introduced Forge in 2021 and has continually added features. Unlike legacy cloud app frameworks that require external infrastructure and token flows, Forge provides a fully managed execution environment. For a complete overview, you can visit the Atlassian Forge documentation.

How does the Atlassian Forge platform work?

The Atlassian Forge platform provides an end-to-end environment for cloud app development within the Atlassian ecosystem, covering everything from creation to deployment and monitoring. It is designed to remove infrastructure overhead by offering a serverless architecture, built-in authentication, automatic scaling, and deep product integration out of the box. Whether you’re building an internal integration or a Marketplace app, Forge handles the heavy lifting so you can focus on business logic and user experience.

It includes everything needed to develop, test, deploy, and monitor apps across the Atlassian ecosystem, including Jira, Confluence, Compass, and Bitbucket. It starts with the Forge CLI tools including forge login, forge create, forge tunnel, forge deploy, and forge install. The manifest.yml file defines your app modules, such as UI Kit, Custom UI, REST API endpoints, event listeners, or scheduled jobs.

When you deploy, Atlassian builds a secure container, provisions storage, permissions, and runtime. Your app automatically scales with user demand. You can test updates live using forge tunnel which allows instant logs and viewable updates inside Jira, Confluence, or any other supported Atlassian product. All of this runs inside Atlassian’s infrastructure, so deployment and maintenance overhead are minimal.

What is the difference between Atlassian Forge UI Kit and Custom UI?

The Atlassian Forge UI system supports two different frontend development models:

1. UI Kit: A set of prebuilt React-like components such as <Text>, <Form>, <Button> that are rendered natively. UI Kit apps load quickly and require minimal asset bundling. They are ideal for configuration screens or simple dialogs across any supported Atlassian product that supports UI modules.
2. Custom UI: A full React application bundled using Webpack. You can include CSS, advanced interactive components, and third-party libraries to deliver rich experiences such as dashboards or custom panels. The @forge/bridge library enables communication between your frontend code and secure backend logic.

Both options use the same runtime environment but offer different trade-offs in development complexity and flexibility.

UI Kit provides a streamlined experience by limiting developers to a set of predefined components and hooks. This makes it faster and easier to build simple interfaces, but it also restricts what’s possible; you cannot use custom styling or external libraries.

Custom UI, by contrast, gives developers full creative freedom. You can use any frontend framework, apply your own styles, and include external libraries to create rich, interactive UIs. However, this flexibility comes with added responsibility: you need to manage your own static assets, handle bundling and optimization, and ensure integration with Forge backend services. While it takes more effort to set up, it enables more advanced and customized interfaces tailored to specific needs.

You can find summaries and supported components in the UI Kit documentation and the Custom UI overview.

What is Atlassian Forge Storage?

Atlassian Forge Storage is a secure, built-in key-value storage system provided by the Forge platform. It allows your app to store small pieces of structured data—like configuration settings, feature flags, user preferences, or operational state—without needing an external database or infrastructure.

Each Forge app has access to its own isolated storage namespace. You can scope the data at three levels:

• Installation-level (data shared across all users of a single app installation)
• User-level (data specific to an individual user)
• Global-level (data accessible to all installations of the app)

The storage system is managed entirely by Atlassian, meaning it is automatically encrypted, sandboxed per app, and compliant with Atlassian’s platform security standards. This makes Forge Storage a great fit for lightweight and secure data persistence use cases.

For more advanced scenarios requiring complex queries or relational structure, you can combine Forge Storage with Atlassian Forge SQL. For a complete guide, visit the Atlassian Forge storage documentation.

What is Atlassian Forge SQL?

Atlassian Forge SQL is a built-in, fully managed relational database service designed specifically for Forge apps. It lets developers store, organize, and query structured data using standard ANSI SQL without needing to set up or maintain external infrastructure.

Each app installation is provisioned with its own isolated database instance hosted on Atlassian’s infrastructure. This ensures strong data separation, improved security, and compliance with multi-tenant cloud architecture best practices.

Forge SQL is optimized for apps that require structured, relational data such as reporting dashboards, configurable business logic, or internal tools that go beyond simple key-value storage. Because it integrates natively with the Forge runtime, developers can manage schema creation, updates, and migrations using built-in tools and triggers.

Key advantages include:

• Native support for SQL queries and joins
• Per-installation database isolation
• Schema versioning and controlled migration
• Tight integration with other Forge services and APIs

Forge SQL helps simplify data persistence for complex use cases while maintaining high performance and security. It complements simpler options like Forge Storage, giving developers flexibility in how they model app data.

To learn more, explore the Atlassian Forge SQL documentation.

What is the Atlassian Forge API?

The Atlassian Forge API provides a comprehensive set of tools and libraries that allow developers to interact with Atlassian cloud products securely and efficiently. Rather than requiring manual authentication tokens or external infrastructure, the Forge API enables your app to make authenticated calls directly from the Forge runtime environment.

Using the Forge API, developers can:

• Access Jira or Confluence data through built-in methods like requestJira or requestConfluence.
• Perform secure API calls to Atlassian’s REST endpoints from backend functions.
• Handle platform events (like issue creation or page updates) via Forge triggers.
• Enable communication between frontend UI and backend logic using the @forge/bridge module in Custom UI apps.

All of these operations are executed within Forge’s managed infrastructure, adhering to strict permission scopes and platform-level security. This eliminates the complexity of managing tokens or maintaining OAuth flows, and ensures safe, context-aware access to Atlassian product data.

How to get started with Atlassian Forge?

Getting started with Forge is straightforward. Here’s a high-level overview:

1. Install the Forge CLI: Start by installing the Forge command line interface. Follow the CLI installation guide.
2. Set up your development environment: Use the CLI to register, log in, and create your first app using a pre-configured template.
3. Build your app: Choose your frontend approach (UI Kit or Custom UI), define functions, permissions, and modules.
4. Deploy and test: Push your app to different environments (development, staging, production), and test it directly in your Atlassian instance.
5. Distribute or install: Deploy your app internally or publish it to the Atlassian Marketplace.

Follow the Forge getting started tutorial for full step-by-step instructions.

What is Atlassian Forge pricing?

Forge remains free through December 31, 2025. Starting January 1, 2026, Atlassian will introduce a consumption-based pricing model with a generous free tier. Developers will be charged monthly in arrears once they exceed free usage thresholds.

The pricing will apply to specific Forge capabilities that incur operational costs. These include:

• Function execution time (GB-seconds)
• Key-value storage: data read, written, and stored
• Logs: data written

Indicative pricing includes:

• 100,000 GB-seconds of function execution free, then ~$0.000024 per GB-second
• 0.1 GB of data read and written free, then ~$0.10 per GB read and ~$2.10 per GB written
• 5 GB of storage free, then ~$0.42 per GB

Tools to track usage and forecast costs will be made available. Only apps that exceed the free tier will be eligible for enhanced support and financially-backed SLAs.

You can find details in the Forge pricing preview.

How to Build Rovo Agents Using Atlassian Forge?

Rovo Agents are Atlassian’s AI-powered assistants that help users interact with tools and data using natural language. With Forge, developers can extend these agents to make them context-aware, secure, and deeply integrated into their team’s environment.

Forge provides two modules for building and extending Rovo Agents:

• The rovo:agent module defines how an agent responds to prompts, integrating AI into your app’s interface.
• The action module allows the agent to execute specific tasks like calling APIs, querying databases, or triggering workflows.

This setup allows you to:

• Connect agents to private or internal datasets securely
• Delegate complex or strict logic to backend functions
• Clarify data context to improve AI understanding
• Combine AI output with UI elements or workflows

Agents built with Forge can be shared privately or publicly via the Atlassian Marketplace. Atlassian enforces safety screening and acceptable use policies for all agents using Rovo APIs.

Learn more in the Forge Rovo documentation.

Is Forge suitable for enterprise-level apps?

Yes, Atlassian Forge is increasingly suitable for enterprise-grade apps. It supports features like higher memory and CPU allocations, making it viable for complex use cases such as background processing, reporting, and document conversion.

Forge apps benefit from enterprise-level platform security, including SOC2 compliance, strict permission scopes, and sandboxed execution environments. Atlassian manages hosting, scaling, and availability—ensuring high reliability and reducing operational overhead for app developers.

For organizations with compliance needs, Forge also supports data residency, allowing apps to store data in specific geographic regions based on customer or regulatory requirements.

Together, these capabilities make Forge a strong foundation for building scalable, secure, and compliant apps tailored for large teams and enterprise environments.

Can I migrate an existing Connect app to Forge?

Yes, you can migrate an existing Connect app to Forge, but it often requires a partial or phased approach. Forge is a fundamentally different platform: serverless, managed, and manifest-driven, so a direct one-to-one conversion is rarely possible. Developers typically rebuild parts of their app in Forge while retaining legacy components in Connect until a full transition is feasible.

Atlassian also supports hybrid Connect + Forge apps, where certain modules, such as UI Kit pages or backend logic, are implemented in Forge and embedded in a Connect app. This allows teams to gradually adopt Forge without losing functionality or forcing a rewrite. However, limitations exist, including differences in authentication, UI rendering (iframe vs native), and event handling. Planning the migration carefully with Atlassian’s Connect to Forge migration guide is strongly recommended.

How does Atlassian Connect vs Forge compare?

Atlassian Connect and Forge are both frameworks for building cloud apps, but they differ significantly in architecture, security, and developer experience.

Connect apps run on external infrastructure controlled by the app vendor. This gives developers full flexibility but also requires them to manage hosting, security, scaling, and compliance. Connect apps communicate with Atlassian products via REST APIs and iframes, which can introduce complexity and latency.

Forge apps, by contrast, run entirely within Atlassian’s infrastructure. Forge provides a serverless environment with built-in authentication, permission scopes, data storage, and UI components. This simplifies development, improves security, and enables tighter integration with Atlassian products.

Here is how Atlassian Connect vs Forge platforms compare:

While Connect has been widely used, Atlassian has announced that support will end in 2026, making Forge the strategic direction for all new app development.

What are the limitations of Atlassian Forge?

Forge is a powerful platform, but it has several technical constraints to be aware of:

• Execution limits: Synchronous functions have a ~25-second timeout; asynchronous ones can run up to 15 minutes.
• Cold starts: Initial requests may take longer to execute, especially in low-traffic apps.
• Quota-based scaling: Resource limits (compute time, storage) are based on active user seats.
• Node.js restrictions: Only a subset of Node.js APIs is available—no file system access or native modules.
• Rate limiting: Forge is still subject to Atlassian product API limits.
• Data residency: Non-US hosting regions are limited but improving.
• Storage limits: Forge Storage and Logs have defined quotas per app or seat.
• Long-running jobs: Complex tasks must be split into smaller units using Async Events or scheduled triggers.

Despite these constraints, Forge is evolving rapidly and continues to expand its enterprise and performance capabilities.

What are common mistakes to avoid when building Forge apps?

1. Over-requesting permissions: Declaring unnecessary scopes in manifest.yml can trigger approval delays and security reviews. Always request the minimum required.
2. Misusing storage: Using key-value Forge Storage for relational data instead of Forge SQL can lead to performance and structure issues. Choose storage types appropriately.
3. Ignoring cold starts: For Custom UI apps, large frontend bundles lead to slower load times. Use code splitting and asset optimization.
4. Poor caching: Not caching API responses or UI components can increase app latency and inflate usage costs.
5. Missing context: Forge functions run in specific user or app contexts. Ensure your logic respects scopes and user roles.

Best practices include writing modular logic, testing frequently with forge tunnel, using Custom UI only when needed, and optimizing SQL schema early.

What are some successful apps built with Forge?

Several popular and fast-growing apps on the Atlassian Marketplace are built using Forge:

• Smart Checklist for Jira (Pro) by TitanApps uses Forge modules to add lightweight task lists to issues.
• Issue Templates Pro by Narva Software speeds up issue creation by letting users apply reusable templates for issue summaries and descriptions.
• Epic Sum Up by APTIS simplifies planning, budget tracking, and bulk issue editing. It provides performance improvements and enhanced data visibility with native UI integration.
• Mria CRM is built entirely on Forge to provide Jira-native customer relationship management without any external servers.

You can browse featured Forge-built apps in the Atlassian Marketplace to see how others are using the platform effectively.

What is the Atlassian Forge roadmap?

Atlassian continues to invest heavily in Forge, with a roadmap focused on expanding platform capabilities and improving support for complex use cases. Key areas of ongoing development include performance enhancements, expanded data residency options, Forge SQL improvements, and AI-related features such as Rovo integration.

While exact timelines are not always published, Atlassian regularly updates Forge documentation and developer tools to reflect what’s coming. Developers are encouraged to monitor Forge public roadmap and stay connected through community channels for announcements.

Why Mria CRM uses Atlassian Forge?

At Mria CRM we chose Forge because it allows us to build a fully integrated CRM inside Jira without any external infrastructure. We use Forge SQL for data storage, UI Kit and Custom UI to deliver friendly interfaces, event triggers for automation, and the platform APIs to interact with Jira issues in real time. Since Forge runs entirely in Atlassian’s cloud, our app scales seamlessly and remains secure. Forge has become the foundation of our Jira-native CRM.

But getting the most out of Jira project management requires more than simply creating tasks and assigning due dates. It takes thoughtful configuration, a clear understanding of your team’s workflow, and the right ecosystem of integrations and apps that fill functionality gaps.

Whether you’re new to Jira or looking to refine your current setup, this guide walks through the core principles and practical tips to help you manage projects in Jira more effectively. We’ll also highlight key tools from the Atlassian Marketplace—including exciting developments in AI and CRM—that will shape the future of project management in 2025.

What Makes Jira a Strong Project Management Tool?

At its core, Jira is a workflow engine. It allows teams to break down complex work into manageable pieces, customize workflows, track progress, and report on outcomes—all within a unified system.

Here’s why Jira project management works well across a variety of use cases:

• Flexible project types for different team needs
• Custom workflows tailored to specific processes
• Granular permissions and roles for secure collaboration
• Advanced filtering and search with JQL (Jira Query Language)
• Dashboards and reporting tools for real-time visibility
• Marketplace ecosystem with thousands of apps to extend functionality

These features make Jira a solid foundation for managing not just tasks, but full-scale projects involving planning, execution, tracking, and communication.

Step-by-Step: Setting Up Jira for Effective Project Management

1. Start with the Right Project Type

Jira offers two primary project types: Team-managed and Company-managed.

• Team-managed projects allow teams to define their own workflows, fields, and rules without affecting others. These are ideal for independent teams who want autonomy.
• Company-managed projects are built for standardization across the organization. They’re more customizable in terms of schemes and permissions but require admin configuration.

If your project involves multiple departments or long-term delivery, company-managed projects offer better control and consistency.

2. Design a Workflow That Reflects Reality

A workflow is the sequence of steps an issue follows from start to finish. Effective workflows:

• Mirror your actual processes
• Include only meaningful statuses
• Use transitions that make sense to your team
• Integrate automation where useful

For example, a marketing campaign workflow might include:
Backlog → In Planning → Content Production → Review → Design → Scheduled → Live

Avoid the trap of over-engineering workflows. Complexity should reflect the real needs of the team—not the theoretical ideal.

Use workflow conditions and validators to improve quality control, and post-functions to trigger automatic actions like status updates or notifications.

3. Use Epics, Issues, and Subtasks to Organize Work

Jira uses a clear issue hierarchy:

• Epics: Large bodies of work that span multiple weeks or sprints
• Stories/Tasks: Individual pieces of work required to complete an Epic
• Subtasks: Smaller, actionable steps within a story or task

This hierarchy helps structure projects logically and keeps stakeholders informed.

Additionally, using Components and Labels can improve filtering and reporting by tagging issues with context like department, customer, or priority.

4. Plan and Track with Agile Boards

Scrum and Kanban boards provide visual management of tasks:

• Scrum boards work well for teams that plan work in sprints. They include a backlog and sprint-specific boards with burndown charts and velocity tracking.
• Kanban boards support continuous delivery by limiting work in progress and focusing on flow efficiency.

For hybrid approaches or larger-scale planning, consider apps like Advanced Roadmaps or Structure for visualizing timelines, dependencies, and resources across multiple teams and projects.

5. Use Dashboards and Reports to Monitor Progress

Jira dashboards help you make data-driven decisions by providing real-time visibility into key metrics. Standard gadgets include:

• Pie Charts and Bar Charts for issue breakdowns
• Created vs. Resolved Charts for workload balance
• Two-Dimensional Filter Stats for team performance
• Filter Results for custom views (e.g., overdue issues, top blockers)

For more advanced visualizations, teams often turn to apps like:

• Custom Charts for Jira – Build tailored reports with drag-and-drop simplicity
• Rich Filters for Jira Dashboards – Customize dashboard gadgets with additional filtering logic

These tools let stakeholders—from team leads to executives—stay informed without digging through dozens of issues.

6. Communicate and Collaborate Effectively in Jira

Jira isn’t just for ticket tracking—it’s also a collaboration hub.

Features like @mentions, issue watchers, shared dashboards, and linked Confluence pages allow teams to centralize project-related discussions, documentation, and updates.

You can also integrate Jira with communication tools like Slack or Microsoft Teams to receive real-time updates or trigger workflows directly from conversations.

7. Automate Repetitive Workflows

Automation is one of the most powerful (yet underused) parts of Jira.

Using Jira Automation, you can set rules like:

• When a task is moved to “Done,” auto-close subtasks
• When a high-priority bug is created, notify a Slack channel
• When a due date is missed, assign a new reviewer and add a comment

These automations reduce manual work and ensure nothing falls through the cracks—especially in high-volume environments.

Embracing AI in Jira Project Management

As AI becomes more embedded into everyday tools, Jira is no exception. Atlassian recently introduced Rovo, an AI-powered assistant that helps teams work smarter—not harder.

Rovo can:

• Answer questions about your projects using natural language
• Summarize Jira issues, tickets, or Confluence pages
• Suggest relevant documentation or next steps
• Speed up onboarding by guiding users through project context

With tools like Rovo, project managers and team leads can reduce administrative effort and surface insights that previously required manual digging. Expect AI to play an even larger role in project coordination, estimation, and reporting throughout 2025.

Jira Project Management: Common Challenges and Solutions

Even experienced teams run into friction with Jira. Some common challenges include:

Challenge 1: Information Overload

Solution: Create clear naming conventions, use filters to organize boards, and streamline workflows to only reflect active stages.

Challenge 2: Cross-Functional Coordination

Solution: Use shared boards and dashboards. For large initiatives, consider project portfolio tools like BigPicture or Advanced Roadmaps to manage dependencies.

Challenge 3: Limited Visibility into Customer Context

Solution:

Despite Jira’s strengths, one significant gap remains—customer relationship management. Many teams managing client work, onboarding, or service delivery find themselves juggling between Jira and external CRM tools just to keep sales context aligned with project execution. This disconnect often leads to scattered communication, duplicated effort, and lack of visibility.

That’s why the upcoming Mria CRM is such a welcome development. Designed to live natively inside Jira, it will allow teams to seamlessly connect sales data, client profiles, and delivery workflows—all in one place. With Mria CRM, customer-facing projects can be tracked from initial contact to successful delivery without ever leaving Jira—offering a level of integration that many teams have long been waiting for.

If this sounds like something your team needs, subscribe for updates to get notified as soon as it goes live.

Final Thoughts

To succeed with Jira project management in 2025, organizations need more than task tracking. They need workflows that reflect reality, insights delivered through intelligent dashboards, collaboration that bridges silos, and the ability to adapt quickly.

With Jira’s core features, Atlassian’s AI tools like Rovo, and a rich ecosystem of Marketplace apps—including the upcoming Mria CRM for Jira—teams can truly build a project management environment that works for them, not against them.

And the best part? Everything lives in one place—so your team can stay focused, aligned, and ready for whatever comes next.

What Is Jira: Understanding the Jira Platform and Its Capabilities

Jira is a versatile platform that allows teams to manage projects across various domains effectively. Whether you’re leading a software development project, managing IT services, or strategizing a product roadmap, Jira provides tailored tools to meet your specific needs. Its robust platform enables teams to create workflows, track tasks, and collaborate seamlessly to achieve their goals. With customizable dashboards, reporting tools, and integrations, Jira ensures that teams stay organized and productive.

Key Jira Products and How They Fit Together

The Jira family consists of several specialized products that address different project management requirements. These include Jira Software, Jira Service Management, and Jira Product Discovery. Each product is designed to cater to specific types of teams and their workflows. For instance, Jira Software supports agile methodologies, making it a popular choice for development teams. Jira Service Management empowers IT and support teams to manage requests and incidents effectively. Meanwhile, Jira Product Discovery is ideal for capturing and prioritizing product ideas, providing tools for product managers to align their strategies with stakeholder needs.

Exploring Jira Software

What Is Jira Software?

Jira Software is a project management tool tailored specifically for agile teams. It supports methodologies such as Scrum and Kanban, offering a structured approach to managing software development projects. With Jira Software, teams can visualize their workflows, track progress, and ensure timely delivery of projects. It’s particularly favored by development teams for its ability to integrate with popular development tools, providing a unified platform for managing tasks and code.

Features of Jira Software

Jira Software offers several features that enhance project management efficiency. Agile boards allow teams to visualize their workflows using Scrum or Kanban methodologies. These boards provide a clear view of tasks at different stages, helping teams identify bottlenecks and prioritize effectively. The backlog management feature enables teams to organize and prioritize tasks, ensuring that the most critical items are addressed first. Additionally, the release hub provides a centralized space to track and manage software releases, ensuring smooth deployments. Integration with development tools like Bitbucket ensures that development and project management stay aligned, creating a seamless workflow.

Use Cases for Jira Software Projects

Jira Software projects are highly versatile and can be used for various purposes. Teams can plan and track sprint activities, ensuring that they meet their goals within the designated time frames. The tool also simplifies managing product backlogs by providing a clear structure for organizing tasks. Furthermore, it’s an excellent platform for monitoring software releases, allowing teams to manage dependencies and track progress effectively. These capabilities make Jira Software an essential tool for development teams aiming to deliver high-quality products efficiently.

Diving Into Jira Service Management

What Is Jira Service Management?

Jira Service Management is designed to help IT teams deliver exceptional service experiences. It combines service request management, incident management, and change management into one powerful platform. This tool enables teams to manage customer support requests and internal IT issues with ease. By streamlining communication and collaboration, Jira Service Management ensures that teams can address problems quickly and effectively, enhancing customer satisfaction.

Features of Jira Service Management

One of the standout features of Jira Service Management is its ability to define and measure Service Level Agreements (SLAs). Teams can set performance metrics and track whether they meet their service goals. The customizable customer portal provides a user-friendly interface where customers can submit and track their requests. This portal simplifies the communication process and ensures transparency. Incident management capabilities allow teams to prioritize and resolve critical issues efficiently, minimizing downtime and impact on business operations.

Benefits of Using Jira Service Management

Jira Service Management offers numerous benefits for IT and support teams. It simplifies the customer support process by centralizing all requests in a single platform. Teams can collaborate effectively during incidents, ensuring faster resolutions. The tool also provides detailed reporting capabilities, enabling teams to identify trends and improve their service delivery continually. These features make it a valuable asset for organizations looking to enhance their IT service management.

Unlocking the Potential of Jira Product Discovery

What Is Jira Product Discovery?

Jira Product Discovery is a specialized tool for product managers and strategists. It helps teams capture, prioritize, and track product ideas, ensuring that decisions are data-driven and aligned with business goals. By offering a centralized space for managing product ideas, Jira Product Discovery enables teams to stay organized and focused on delivering value to their customers.

Features of Jira Product Discovery

Jira Product Discovery provides robust features for managing product ideas. The idea management system allows teams to collect, organize, and prioritize ideas effectively. Flexible views enable users to visualize ideas through customizable layouts, making it easier to identify patterns and trends. The tool’s integration with Jira Software facilitates collaboration between product managers and development teams, ensuring that ideas are translated into actionable tasks seamlessly.

Use Cases for Jira Product Discovery

Jira Product Discovery is perfect for building and refining product roadmaps. Teams can collaborate with stakeholders to prioritize features and ensure alignment with business goals. The tool also helps track the lifecycle of product ideas, providing visibility into their progress from conception to implementation. This makes it an indispensable tool for product managers looking to create impactful products.

How Jira Products Work Together

Integration Across Jira Products

The Jira platform’s strength lies in its ability to integrate its various products seamlessly. For example, Jira Software and Jira Product Discovery can work together to move ideas into actionable development tasks. This integration ensures that product managers and development teams stay aligned. Similarly, Jira Service Management can be integrated with software projects to manage customer-reported bugs and issues effectively. These integrations provide a unified platform for managing diverse workflows.

Project Types in Jira

Each Jira product offers specific project types tailored to different needs. Business projects are designed for teams like HR and legal, providing templates for common workflows. Software projects are tailored for development teams, offering features like agile boards and integration with development tools. Service projects are optimized for IT and support teams, providing tools for managing customer requests and incidents. Discovery projects are perfect for product management, enabling teams to capture and prioritize ideas effectively. These project types ensure that every team can find a solution that fits their unique requirements.

Getting Started With Jira

Setting Up Jira

Getting started with Jira is straightforward. Teams need to choose the appropriate product(s) based on their needs. After selecting the product, they can create a project using pre-defined templates or customize one to suit their workflow. Defining workflows, assigning tasks, and tracking progress become simple with Jira’s intuitive interface. The platform’s flexibility ensures that teams of all sizes can start managing their projects efficiently.

Who Can Use Jira?

Jira is suitable for a wide range of users, including software development teams, IT service desks, business operations teams, and product managers. Its versatility makes it an ideal choice for organizations looking to improve their project management capabilities. Regardless of the team’s size or industry, Jira provides the tools needed to plan, track, and deliver projects successfully.

Final Thoughts on What Is Jira

Jira is more than just a project management tool—it’s a platform that caters to diverse business needs. With products like Jira Software, Jira Service Management, and Jira Product Discovery, teams can streamline their workflows and achieve their goals efficiently. Its robust feature set and flexibility make it a go-to solution for teams managing software development, IT services, or product innovation. By adopting Jira, organizations can enhance their productivity and deliver value consistently.